Thank God we didn’t.”Īllen Wong, founder of Rego Apps: ‘Every sale lost to a competitor puts you further down on the search results list and the ranking charts.’ “At one point, after the summer holidays, we felt the spark was gone and we nearly killed it. But with little time and budget allotted to it, the app’s development hit setbacks. “Angry Birds was our 52nd game and it started off as a side project.” Iisalo’s sketch eventually became the now-famous game in which players must help angry-looking birds save their eggs from their enemies the pigs. I just got a feeling that this was the game we should develop.”Īt the time Rovio, the company Hed had co-founded, was devoting most of its resources to developing games for other people. But I fell in love with that image and its energy. “There wasn’t a proper game idea behind it at that moment.
Then, right at the end, he showed us this last thing which was only an image – a sketch of some coloured blocks, a flock of birds and some smoke and dust.” For some reason, Hed says, he felt that single sketch conveyed a lot of energy. “I was sitting in a meeting with our lead designer, Jaakko Iisalo, who presented 10 new game ideas and talked us through a long written document about each one. N iklas Hed is describing the moment the billion-dollar app Angry Birds was created.
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